A Brand is more than its color pallete, design elements, font choice, and logo.
It’s loaded with an inherent truth just waiting to be unleashed.
Discovering that great selling Idea and wrapping it in a narrative that brings it to life is how I get people on board with your Brand.
It’s the difference between a Brand that stands still and a Brand that stands out.
There is nothing I’d rather be doing than imagining and creating stuff. As a professional copywriter, I’ve worked on more than $250 million of client business throughout my 20-year career in Chicago and St. Louis. Now I enjoy helping business people and entrepreneurs achieve their dreams by offering them the big-agency thinking they deserve, but at a lower rate they can afford.
Creative is not just set aside for the creative.
It’s also necessary when coming up with a focused strategy to work with.
Before we begin communicating the solution, we have to first come up with one.
It’s as simple as that.
Then we go about communicating that solution as best we can.
That’s how we create Ideas that sell.
There is power in a rectangle.
For instance, some rectangles allow Brands to communicate their message using motion, sight and sound like television.
There are other rectangles that allow you to be an active participant in a Brand’s conversation, like computers, smartphones and tablets.
Just take a look around and you’ll realize there is no shortage of rectangles screaming for your attention including print ads, billboards, emails, web banners, tweets, and even this website you’re reading right now.
For marketers and their Brands to truly succeed, prospects must first buy into Ideas.
Then they buy products that deliver on those promises.
That’s the reason why we put so much focus on the Idea that goes inside the rectangle and not the tactic itself.
We’re not a digital agency. And we’re not a traditional agency.
Our creative expertise is simple, actually—we have a bar.
There’s a creative standard that we set for ourselves that we aim to surpass every time.
It’s that simple.
And it’s that hard.
That way, we don’t stop thinking until there’s one Idea that stands out among all the others that best represents your Brand and ours.
Then we go back and do it again for the next assignment, and again, and again, until that’s the only level we ever deliver.