ABOUT ROB PETROVICH
MY GOAL IS TO WIN MORE WORK, NOT AWARDS.
Rob Petrovich offers the freshest and most unique approach to marketing in the city. The power of Imagination is the main reason why I’m able to unleash a Brand’s full potential.
My work has moxie. My work has personality. It doesn’t rely on luck or gut feelings in order to be successful. I believe in tried-and-true practices that have proven themselves time and time again – with a twist. This is the process I follow to ensure my client’s products are communicated properly.
OUR MARKETING.
THERE ARE MARKETERS. AND THEN THERE ARE MARKETERS.
I’m the second kind.
The kind that knows the power behind an Idea.
It takes smart, imaginative and proven marketers to consistently create selling Ideas that move people, as well as product.
That’s why it’s so valuable to have a marketing partner who can provide solutions that are not only right for your Brand, but that also resonate with your customers and prospects.
I am your competitive advantage.
And I’ll use my Imagination to create Ideas that put your business on top.
After all, there are Ideas.
And then there are Ideas.
I create the second kind.
WE ARE NOT SUNSHINE PUMPERS.
Lots of marketers tell you who they are.
Here is who I am not:
I am not empty promises.
Disparager of Ideas.
Creator of excuses.
Limiter of growth.
Inhibitor of potential.
So, who am I?
I am a stepper-up-to-the-challenge.
I am a passionate person of action.
A believer who knows nothing about the impossible.
I am the ‘conversation starter’ for a Brand.
I intend to change your product’s world in the marketplace.
I’ll be the strategic partner – the extension of your team.
But my most important characteristic is that I’ll always figure out a way to think of the best solution possible and make it work.
So, who am I?
I’m everything you ever wanted in a marketing partner, that’s who.
ROB IS IMAGINATIVE, PASSIONATE, STRATEGIC AND MANY OTHER POSITIVE ADJECTIVES.
Rob has worked on more than $250 million of client business throughout his 20-year career. As a “Fractional CMO,” he helps small- to mid-size businesses, startups and their marketing departments build amazing creative campaigns using Advertising, Branding, and Creative ideas built around a communication strategy that drives sales and inspires action.
ROB IS A ‘METHOD’ WRITER.
In the same way actors create in themselves the thoughts and feelings of their characters to bring about a more believable performance, Rob also relies on a “method” approach to writing. He puts himself into many roles, depending on the Brand and the audience he is connecting to. Because of that, he immerses himself into his Ideas in multiple copy styles and tones, including humor, casual, emotional, serious, informal, straightforward, comical, impassioned, loose, plainspoken, simple – but always smart. It’s his ability to get into the mindset of any audience to create communication that is both relevant and believable, that makes him one of the most flexible creative minds around.
A LITTLE BIT MORE ABOUT ROB.
Rob is a St. Louis, MO, resident and a graduate of Purdue University. He’s been creating unforgettable advertising since 1998, first, as a copywriter for Leo Burnett in Chicago, then as a senior creative at multiple agencies in St. Louis. He’s married, has one beautiful daughter, and is a huge fan of old comic books and video arcade games. He listens to the Judybats, Too Much Joy, Connell’s and has Joseph Campbell’s The Power of Myth in all 6 of his car’s CD slots.