Here's an actual email from the head of the agency I was working for at the time. I was hired to help "turn this account around" and I did that. [Names have been hidden to protect the innocent.] ... From:...
Assignment: Create a new campaign that drives home the fact that dairy producers can get 10 more pounds of milk per cow per day. We did some really great work for a very difficult product.
Assignment: After more than 20 years of “Be All You Can Be,” we were asked to rebrand the U.S. Army so it would better connect with potential recruits. Primary Audience: Young adults (Ages 18-24). Strategy: The entire campaign can be...
Assignment: Get smokers in the Chicagoland area to quit the habit and join the fight against cancer. Primary Audience: Young Adults (21+) who socialize in area hot spots, bars and nightclubs. Strategy: Created a poster campaign that ran inside bathrooms,...
ASSIGNMENT: Saint Louis County Parks provide residents with wonderful indoor and outdoor facilities with almost all of the activities they could want and new ones to discover. Saint Louis County wants to raise awareness about their parks to draw new...
Assignment: Under The Same Tree is a 501c3 non-profit organization headquartered in St. Louis, MO. They exist to provide women in places like Kenya small business loans, helping them generate their own income, ending the cycle of extreme poverty once and...
Assignment: Demonstrate the products consistency, quality and reliable manufacturing process in industries such as automotive, consumer and industrial, electrical and electronics, and fasteners. Primary Audience: Engineers and those who purchase materials. Strategy: PA66 was designed for injection molding, so we...
Assignment: Create awareness and educate new car buyers about the benefits of paint protection film. Primary Audience: New car buyers. Strategy: Demonstrate how simple road debris can damage a vehicle’s new paint.
What do cowboys and the American West have in common with auto racing? They're all found in Marlboro Country. Probably THE Brand that helped me realize how big a Brand could be.
Assignment: Help decision makers at the high school level better understand the importance of keeping their student athletes hydrated, which can improve overall health, conditioning and performance. Primary Audience: High school trainers, coaches and staff, and student athletes. Strategy: Gatorade...
