Assignment: Create advertising, billboards, on-premise posters, TV, radio and direct mail that promoted the animals, new exhibits, food courts, shopping locations, membership opportunities and more. Primary Audience: Families, especially moms and kids. Strategy: Stick with the fun and friendly tone...
Assignment: Create point-of-sale that will help make BACARDI® stand out as the leader in the rum category and demonstrate that it is the premium brand people should call and choose by name. Primary Audience: Young adult males 21+. Strategy: BACARDI®...
Assignment: Create awareness and educate people about the new Thermal Arc Fabricator Series of welders – the industry’s first portable 3-in-1 power supply. Primary Audience: Do-it-yourselfer, professional welder, distributors and OEMs. Strategy: Showcase the advantages of having MIG, Stick and...
Assignment: Create awareness and understanding that Citizens National Bank has trustworthy loan officers who help make the home loan process simple and hassle-free. Primary Audience: First-time homebuyers, homeowners looking to refinance an existing home, homeowners desiring a vacation home or...
Commodity Classic provided the proving grounds for a new trade show booth concept – one that delivered a succinct message through a single, consistent story. The theme for the booth was “What Can Your Fields Do? A Lot More.” It...
Assignment: Communicate that Vigoro Ultra Turf Weed & Feed controls more than 200 types of lawn weeds for a greener, thicker lawn. Primary Audience: Homeowners who take pride in caring for their lawn. Strategy: There are more weeds than just...
Assignment: Communicate that Fontbonne University OPTIONS is an accelerated degree program that allows hard-working adults to earn their degree within 18-24 months. Primary Audience: Young adults and those already in the workforce with little or no college experience that would...
Assignment: Create a direct mail campaign introducing the new low-linoleic soybean variety from Monsanto. Primary Audience: Soybean farmers looking to build a premium market, while helping to make food healthier. Strategy: The oil from Vistive soybean can reduce or virtually...
Assignment: I created a small ad class in St. Louis that helps young copywriters and art directors put together a portfolio and get a job creating advertising. Primary Audience: College students looking to get a job in advertising. Strategy: Classes...
Assignment: Write and produce radio spots promoting the Central Bank Free Small Business Checking Account. Primary Audience: Small business owners. Strategy: Small business owners are naturally busy. Having the right checking account is one less thing to worry about. ...
