Assignment: Create awareness of the latest flying roller coaster, which simulates flying by positioning its passengers parallel to the track. Primary Audience: Roller coaster enthusiasts. Strategy: Let riders imagine what it must be like to have Superman’s abilities.
Assignment: Introduce a new lineup of McCormick tractors capable of tackling the most demanding tillage, planting, and harvesting tasks. Primary Audience: Row crop farmers, hay and forage farmers and dairy farmers. Strategy: Whatever the application, McCormick has a tractor for...
Assignment: Created in New York City, Need-A-Reader is the first app to connect actors with readers for auditions, tapings, classes, rehearsals, and practice. Primary Audience: Actors and script readers. People interested in helping other actors practice at a professional level,...
Assignment: Create an awareness ad that debunks the myth that New Zealand lamb is fresher than American lamb. Primary Audience: Retailers, chefs and farm families who raise lamb. Strategy: Inform people about the actual time and distance New Zealand lamb...
Assignment: Create a new campaign that communicates that DEKALB is the go-to brand of corn seed for farmers who demand performance. Primary Audience: American farmers. Strategy: Demonstrate that “Performance Comes In Every Bag” by borrowing visual cues from DEKALB seed...
Assignment: Introduce two new trucks: the International 7700 and the CF Series. Primary Audience: The International 7700 targeted heavy construction. The CF Series targeted pickup and delivery, utility, recovery, landscaping and construction. Strategy: Even though they were new products, we...
Assignment: Create a campaign for the Michelin Agribib tire, which has self-cleaning hinges to ensure maximum pulling power in wet conditions. Primary Audience: Farmers who use their tractors for general farming applications. Strategy: Agribib is the premium tractor tire for...
For years, Diane Rosen Interiors has transformed the personal living spaces of her clients’ homes. And recently she asked Rob Petrovich Marketing to help her with the most important space of all—securing a spot for her business inside the prospect’s...
Assignment: Communicate that Triazicide Once & Done is formulated for broad-spectrum control of insects in home lawns, trees, and shrubs. Primary Audience: Homeowners and gardeners Strategy: Enjoy your yard again.
