Assignment: Thermal Dynamics Automation was becoming part of the Victor brand, so we were asked to come up with a campaign that created awareness and communicated the benefits of the integrated solutions offered by Thermal Dynamics Automation. Primary Audience: OEMs,...
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Assignment: Radio campaign demonstrating that soy biodiesel can be used in all seasons, including cold conditions. Primary Audience: Soybean farmers and those who have soy biodiesel as an option at the pump. Strategy: Do something nice for your engine.
Assignment: Create an educational ad that informs soybean farmers about how their soybean dollars are working for them. Primary Audience: Ohio soybean farmers. Strategy: Focus on unique ways soybean checkoff funds are being invested to help maximize the profit opportunities...
Assignment: Create holiday point of sale promoting their three most popular products Primary Audience: Adults 21+ who are hosting a holiday party. Strategy: Your holiday party made from scratch.
Assignment: Create awareness and educate farmers about a new, premium seed brand that provides the highest-level customer experience in the industry. Primary Audience: Farmers who want the most innovative traits, as well as a partner who understands the way they...