Applied Imagination is delivering the best possible work within a set time limit or deadline. It’s preparation. It’s faith, desire, and excellence coming together for a specific purpose at the perfect time. Where Brand Emergence helps discover key insights, Applied Imagination is how we bring those insights to life.
IMAGINATION IS THE SINGLE MOST IMPORTANT TRAIT WE OFFER OUR CLIENTS.
Imagination is our superpower.
Imagination precedes creation.
You can’t create anything until you first think of what can be possible.
We talk a lot about strategy, but a strategy is only part of the equation.
What makes us so different is what we do with that strategy once we land on it–we create world-class Ideas that resonate with consumers.
CREATIVE IS NOT JUST SET ASIDE FOR THE CREATIVE.
It’s also necessary when coming up with a solid strategy and USP to work with.
Before we begin communicating the solution, we have to first come up with one.
Then we go about communicating that solution as best we can.
WHY CREATIVE?
Good question.
It’s a word you hear a lot of in marketing. “We need to be more creative.” Well, there’s a pretty good reason for it: To make sure people know your Brand or product exists.
According to the typical sales process, the customer purchase decision goes something like this:
AWARENESS – Great communication must get people to stop and take notice.
KNOWLEDGE – Getting your customers interested in learning more about you.
LIKING – Customers realizing what you offer is relevant to them.
PREFERENCE – Choosing your Brand over someone else’s.
CONVICTION – Believing that your Brand won’t let them down.
Finally, PURCHASE – Customers choose you.
As you can see, getting people to stop and notice your Brand is key. Engaging creative is what grabs your customer’s attention and draws them into your product’s selling cycle. Simply put, if your customers don’t know what you have to offer, then you won’t know your customers.
Your competition will.
WE WILL NEVER DIE ON OUR SWORD, BUT WE DO OCCASIONALLY INTEND TO BE KNIGHTED BY IT.
We believe that marketing should be done one way: smart.
But before you can create great communication pieces you first have to know what a great communication piece is.
That’s where we come in.
Too many people think they know what great Ideas are.
Lots of people can talk a great communication Idea but few can actually create one.
So, part of what we offer is not only solid, strategic thinking, but also Ideas that we believe will resonate in a competitive marketplace.
And that’s the key to success: Knowing the difference between real gold versus a yellow rock.
Not only do we have talented people who can create great Ideas, they can also identify them.
Most importantly, they create them so you can succeed.
THE REAL BATTLEFIELD: THE MARKETPLACE VS. THE CONFERENCE ROOM.
A lot of marketers feel safe presenting Ideas that work in a conference room.
You’ll see PowerPoints, presentations, graphs and stats that ‘prove’ why their work will improve your sales.
But often times those clients are left wondering what happened, why that proof fell short, and they have to go back to the drawing board.
So, we create work that not only will you feel confident in, but your customers will respond to.
We create work that actually works in a marketplace – not just in the conference room.