Assignment:
Create awareness and educate farmers about a new, premium seed brand that provides the highest-level customer experience in the industry.

Primary Audience:
Farmers who want the most innovative traits, as well as a partner who understands the way they farm.

Strategy:
It’s all about Seedsmanship. That philosophy is behind everything Channel does, including how it evaluates, produces and sells its seed products, as well as the seed professionals who provide sales and service support based on an in-depth understanding of their customers’ farming operations.