Assignment:
Create a campaign promoting the exceptional yields taking place in multiple counties throughout Georgia.

Primary Audience:
Georgia cotton farmers who used to plant Deltapine.

Strategy:
Promote the fact that local farmers are producing 2,000 pounds of cotton per acre.

Award:
Best of Show – NAMA Region V

Today, brand studies confirm it has made significant gains toward being perceived as part of the region, with customers identifying the brand as one that can be relied on and trusted. As a result, one of the brand’s products is now the top-used product in that region, and the brand, as a whole, continues to make market share gains.