He developed creative executions above the expected; he defended his work with pride but would sit back down at the drawing board with humility. My favorite work from Rob was his St. Louis Zoo creative. It was colorful, creative, and on point. He also worked with me on a local bank account to grow their commercial banking division. He took a slightly boring, overpopulated business segment, and created spots that broke through the financial noise with an entertaining twist to a solid brand strategy.
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